Landing Pages
Paid Social
BARCO
Barco, a Belgium-based tech firm specializing in healthcare, entertainment, and enterprise products, wanted to reach North American audiences.
As the content strategist and copywriter for this client, I have driven thousands of leads across email/CRM, paid social, and paid search for their product line.
Since taking over their email efforts, we’ve maintained an average 28.24% open rate (+8.74% above industry average) with over 3,000+ confirmed conversions from email for their high-cost B2B products.
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Role: Content Strategist, Copywriter
Design: Jason Lemkhule, Mallory Keeler
Software: Invision, Marketo
Year: 2017-Present