Hooters
Role: Content Strategist, Copywriter | Agency: Vert
America’s favorite wing restaurant turned to Vert for creative and email support. As a creative lead, I worked alongside our designers, developers, and ACRM team to produce emails to send to their millions of subscribers. The result: consistently high open rates and increased user engagement on site. Take a peek at a few emails that were developed during that time.
Barco
Role: Content Strategist, Copywriter | Agency: Vert
In early 2017, Barco, a Belgium-based tech firm specializing in healthcare, entertainment, and enterprise products, turned to Vert to manage their growing North America audience. As the digital strategy lead and copywriter, I have been a part of the performance media team focused on driving leads for their entire product line. And with our emails playing a critical part in their user acquisition and nurturing funnel, we’ve been exceeding benchmark goals in open rates, click-through rates, and leads ever since.
