Wahoo Fitness

In 2017, Wahoo Fitness was rolling out a new indoor bike trainer — the KICKR — and wanted to drive traffic to their site to promote it. Unfortunately, their blog was lacking a cohesive content strategy which hurt their chances of capturing organic traffic.

I worked with their internal marketing team to write and develop an SEO-ready stream of content. We published these blogs alongside heavy social media distribution as part of an integrated content delivery plan.

The result was a regular cadence of high-quality content made for this niche audience, a steady increase in overall organic traffic to their site, and their most successful blog of the year.

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Role: Content Strategist/Writer
Agency: Vert
Year: 2017-2018