Every year, the City of Suwanee hosts the Suwanee Fest, a large gathering that celebrates the many things that make Suwanne special. Georgia Fitness, a premier sponsor in 2016, hosted a Suwanee Fest 5K/10K to commemorate the event.
I was tasked with designing all of the deliverables (shirt logo included), running media to promote and draw registrants, and manage the social media accounts before and after the race.
It was a great success, creating the highest number of registered runners in the event’s history and significant earned media for the local fitness brand.
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Role: Content Strategist, Copywriter, Design, SMM, Media Planner
Software: Adobe Photoshop, Adobe Illustrator, Facebook Creative Hub
Year: 2016
In an industry where bold is better, and iconic is imperative, I was tasked with immortalizing CMS Nashville with a logo for their music partnership brand. Simple, clean, and easily recognizable, I put together this squared design for their doors.
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Role: Designer
Software: Adobe Photoshop, Adobe Illustrator
Year: 2015
In 2016, local fitness provider Georgia Fitness sought a way to reach their community and drive in new gymgoers.
I helped conceptualize the storyboard and write the script that ultimately became this spot. It ran in local media markets for 6 months and was used across social media content and advertising.
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Role: TV Copywriter, Designer, Media Planner
Year: 2016
While full-fledged music videos have been a staple strategy of artists since the invention of the television, modern artists have turned to kinetic typography (more commonly known as 'lyric videos') to tell the story of their music without the need for a huge production budget.
Using images and creative direction sent to me by the client, I produced this lyric video in record time to assist in the release of their song "Strugglin' Man."
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Role: Designer, Animator
Year: 2015
Software: Adobe Illustrator CC, Adobe Photoshop CC, Adobe After Effects CC
